{"id":15327,"date":"2019-10-10T13:03:41","date_gmt":"2019-10-10T05:03:41","guid":{"rendered":"https:\/\/www.finddoc.com\/health\/?post_type=news&#038;p=15327"},"modified":"2019-10-17T17:29:02","modified_gmt":"2019-10-17T09:29:02","slug":"a-quick-guide-to-video-marketing","status":"publish","type":"news","link":"https:\/\/www.finddoc.com\/health\/en\/news\/a-quick-guide-to-video-marketing\/","title":{"rendered":"A quick guide to patient video marketing"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/images.pexels.com\/photos\/1311518\/pexels-photo-1311518.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\" alt=\"\" width=\"669\" height=\"447\"\/><figcaption>Pre-shooting interviews to understand audiences doubts<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>1. Speak in the patient\u2019s language<\/strong><\/p>\n\n\n\n<p>It\u2019s easy to fall into the common trap of creating storyboards around what we FEEL the patients want to know, or what we WANT to sell to them. Instead, LEARN from your patients &#8211; your doctors will be in the best position to help out during this process. Also, perform desktop searches around keywords that are commonly used by patients is a second tip for getting onto the right track.<br><\/p>\n\n\n\n<div style=\"text-align: center;\">\n    <iframe style=\"max-width: 560px;\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/oBtM95AbiiU?start=6\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n\n\n\n<p><strong>2. Keep it short! The 3-minutes rule.<\/strong><\/p>\n\n\n\n<p>The average attention span of patients ranges from 52 seconds to 94 seconds for FindDoc videos. The rule of thumb is to keep your messages concise and prioritize your most important points at the beginning of a video.<br><\/p>\n\n\n\n<div style=\"text-align: center;\">\n    <iframe style=\"max-width: 560px;\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/6JYSK867Xyw\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n\n\n\n<p><strong>3. Hooray! You have a video now &#8211; what\u2019s next?<\/strong><\/p>\n\n\n\n<p style=\"text-align:left\">Quality video content deserves to be seen. How? Distribute your video to a high-relevance target audience. Consider the nature of the platform you\u2019re using &#8211; are they placing patient education content on a news publisher? Choose wisely to reap the most out of your video, and effectively allocate your marketing dollars.<br><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide\" style=\"grid-template-columns:31% auto\"><figure class=\"wp-block-media-text__media\"><img width=\"1024\" height=\"571\" src=\"https:\/\/d1odbeb14fc0ti.cloudfront.net\/wp-content\/uploads\/2019\/10\/10123635\/2451377-1024x571.jpg\" alt=\"Contact us\" class=\"wp-image-15335\" srcset=\"https:\/\/d1odbeb14fc0ti.cloudfront.net\/wp-content\/uploads\/2019\/10\/10123635\/2451377-1024x571.jpg 1024w, https:\/\/d1odbeb14fc0ti.cloudfront.net\/wp-content\/uploads\/2019\/10\/10123635\/2451377-300x167.jpg 300w, https:\/\/d1odbeb14fc0ti.cloudfront.net\/wp-content\/uploads\/2019\/10\/10123635\/2451377-768x428.jpg 768w, https:\/\/d1odbeb14fc0ti.cloudfront.net\/wp-content\/uploads\/2019\/10\/10123635\/2451377-1080x602.jpg 1080w, https:\/\/d1odbeb14fc0ti.cloudfront.net\/wp-content\/uploads\/2019\/10\/10123635\/2451377-30x17.jpg 30w, https:\/\/d1odbeb14fc0ti.cloudfront.net\/wp-content\/uploads\/2019\/10\/10123635\/2451377.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h4>Interested to learn how our FindDoc team can help you achieve your next video marketing goal?<\/h4>\n\n\n\n<p>Ask our patient empowerment team!<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-green-cyan-color\">Cecilia Wong<br><a href=\"http:\/\/wa.me\/85261289748\">Whatsapp<\/a>  |  <a href=\"cecilia.wong@finddoc.com\">Email<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\">Jessica Lee<br><a href=\"http:\/\/wa.me\/85290273908\">Whatsapp<\/a> |  <a href=\"jessica.lee@finddoc.com\">Email<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p><br><\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","categories":[],"tags":[],"acf":[],"yoast_meta":{"yoast_wpseo_title":"A quick guide to patient video marketing | FindDoc Health","yoast_wpseo_metadesc":"","yoast_wpseo_canonical":"https:\/\/www.finddoc.com\/health\/news\/a-quick-guide-to-video-marketing\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A quick guide to patient video marketing | FindDoc Health<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.finddoc.com\/health\/en\/news\/a-quick-guide-to-video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A quick guide to patient video marketing | FindDoc Health\" \/>\n<meta property=\"og:description\" content=\"1. Speak in the patient\u2019s language It\u2019s easy to fall into the common trap of creating storyboards around what we FEEL the patients want to know, or what we WANT to sell to them. Instead, LEARN from your patients &#8211; your doctors will be in the best position to help out during this process. 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